Tags in Matomo Analytics: A Step-by-Step Tutorial

Discover how to effectively use Matomo Tag Manager for tracking and analyzing user interactions on your website. This beginner-friendly tutorial covers the essentials of adding, managing, and modifying tags—code snippets crucial for gathering insights into user behavior. You can also create tags manually by utilizing pre-defined Matomo features for creating tags. Learn how to leverage Matomo's powerful features to enhance your web analytics, improve site performance, and gain full control over your data, all without needing extensive technical knowledge.