Service is an intangible product. It is not at all a physical product and this product can’t be seen by customers. But it can be felt by the customers. Service Marketing is a specialized branch of marketing to promote and sell services. It concentrates on specific group of people. And it forms strategies to create service marketing is unique and it differs from the product marketing. This new way of marketing has become very popular. It help the companies to promote their services in the market. It takes care of how a certain kind of service gets advertised in the market. All over the world this type of marketing is famous. The companies use it as an advertising technique to promote their services.A full fledged service team of a company has the specialized skills. They will cover every aspect of the marketing needs. From the first planning stage to the final stage of putting strategies in action. And they analyze their success.